Parabola enables swift launch of specialist online publication
Parabola has designed and delivered a web site, with accompanying online subscription system, for the launch of the new, free advertising-led online publication, Injection World (injectionworld.com). Injection World is a monthly global magazine for injection moulders, mould-makers and product designers. Published by leading specialist in online publications, Applied Market Information, the Injection World site has been designed to be easy to update, ensuring that information delivered to readers is up-to-date and accurate.
AMI’s requirement was that the web site should have easy to use content management and should work with the company’s existing back office system the Integrated AMI Desktop (IAD). They should be able to add new subscribers easily to the online publication and people should be able to subscribe through the website. AMI want to email the subscribers with details of new issues using simple to use email creation tools in IAD.
Parabola built on existing technologies to deliver the back office integration, email capabilities and subscription management and the front end content management system. AMI’s online magazine supplier, Ceros Media, provides a ‘virtual magazine’ that lets subscribers ‘turn’ pages on-screen to read articles, just as you would with a print journal.
Parabola MD Richard Gray added, “Advertising led publishing is a fast-moving industry with rigid deadlines, so we had to be able to design and build the new web site to enable the magazine to be taken to market within three months of receiving the brief – in fact we completed the web design and build in just a month. Using the IAD, Injection World can email large, targeted groups of subscribers with offers or products that are of interest to them, adding value for both advertisers and subscribers.”
Parabola is AMI’s partner for web and IT development and has delivered the company’s back office and a wide range of front-end projects for advertising-led online publications.
Technology used